Unlike other teams where the roster of athletes all share other sponsors, Jukebox Cycling’s riders all have their own stable of individual, personal sponsors they work with for bikes, clothing, nutrition and more in addition to being sponsored by Jukebox, a print company.
While Jukebox Cycling has riders in the US, it’s owned by Canadian print company Jukebox and also has Canadian cyclists and one cyclist from the UK on the team roster.
The initial squad consists of six riders from three countries, with a huge range of cycling backgrounds, experiences and goals in the sport. From Xander Graham, the 12-year-old phenom who lit up the Tour of Britain this season; to Phil Gaimon, the poorly-retired former Pro Tour racer; to Ruby West, a cyclocross champion turned track racer in her spare time, this team will make waves in different races around the world in coming seasons. Three of the riders—Dylan Johnson, Alexey Vermeulen and Adam Roberge—will be participating in the top gravel event in the US, Life Time’s Grand Prix.
The team was launched in 2022.
In year one, the Jukebox Cycling team has six riders competing in several different disciplines. (You can see the full roster here.)